var aTags = gptValue.split(','); PAH is a carcinogenic compound that has been found in most brands due to their smoke-drying process. Working so intimately with grower-partners means that the brand has maintained strategic control over sourcing and its relationships through a team of about 15 on the ground in South America. }); But in the past two decades, yerba mate maker Guayaki has seen the market for this naturally caffeinated beverage flourish amid growing awareness—culminating in 2014 sales topping $27 million and the product now being sold everywhere from Whole Foods to 7-Eleven. Glassdoor is your resource for information about Guayaki benefits and perks. Guayaki's annual revenues are $10-$50 million (see exact revenue data) and has 10-100 employees. Nothing jumps out to me. Benefits information above is provided anonymously by current and former Guayaki employees, and may include a summary provided by the employer. And is a bit bland. : Calorie breakdown: 0% fat, 100% carbs, 0% protein. return vOut; Guayaki has also taken measures to ensure a lower PAH content in their yerba. if(i!=(aTags.length-1)) We call it Market Driven Regeneration™ and it’s at the heart of everything we do. There are several things about Guayaki that’s different from most traditional brands. I don’t know what it is (maybe it has less caffeine than the traditional South American brands), but it’s amazing. Certified Fair Trade by IMO. If you survive, you thrive: Guayaki yerba mate’s slow-burning success. Guayaki is a vertically integrated company deeply involved in the … A smaller one didn’t do much justice. “Being not for sale puts us in a different category of fundraising. case study Guayakí — creating an entirely new value chain Introduction Chris Mann is not your typical CEO. The OG Yerba Mate connect – Guayakí – is making it a point to transform with the times. This means their yerba is completely free from pesticides and herbicides. After all, it’s what separates yerba mate from most teas. 28-Oct-2015 at 04:16 GMT. It’s been a while since I’ve had it. But because so many of the potential mate growers are small farmers and indigenous communities under pressure to feed their families, sometimes the quick fix—cutting down trees to plant genetically engineered soybeans or raise cattle—is more appealing than adopting a 10-year strategy of growing biodynamic- and organic-certified mate. “Things started changing when we launched the cans in 2009 and 2010 because we realized the people buying this are younger generally or don’t want to drink energy drinks that are ‘unhealthy,’” Karr said. Guayaki Yerba Mate, Sparkling, Classic Gold . } Guayaki's key executives are Chris Mann, David Karr and Alex Pryor.. How many employees does Guayaki have?. dataLayer.push(dataLayerNews); Founded in 1997, GUAYAKI is the leading yerba mate company in North America. { At first glance one might mistake him for a California surfer … We’re very focused on just the yerba mate itself.”. Company name Guayaki, guayaki.com Impact area Food & Agriculture RSF relationship Mezzanine Finance (2009), Social Enterprise Lending Program (current) HQ Sebastopol, CA Revenue about $15 million (2011) U.S. employees 35 Communities served U. dataLayerNews = {}; 27 October 2015 - 15:29 GMT, Free newsletter And despite all its mainstream expansion, the still-private company has never attracted much institutional money, relying instead on high-net-worth private investors, largely because the founders have no exit strategy. var reg = new RegExp('\\W+', "g"); But if I remember correctly, any water temperature worked fine. Even though they source from Brazil, they’re based in the United States. And with their Fair For Life fair-trade program, you’re providing a better life for the farmers behind the yerba your drinking. It keeps the normal earthy and soil-like notes. Sparkling Guayakí Yerba Mate Review. As it’s grown, Guayaki has maintained its core mission of restoration through scale—whereby its customers power its business model of supporting rainforest conservation and community development through fair-trade pricing. It may be just me, but to experience the natural energy boost from Guayaki, I needed a larger gourd. It is a fairly strong flavor that tends to be an acquired taste. (3 Of Ea.) ... lemon, sparkling classic and sparkling grapefruit ginger—which are catching up in sales to its longtime glass bottles. Manufacturers, Posted by Luke Gernandt, But the best thing of all about Guayaki is its effects…. { Now I don’t know how true this is, but from the taste of it, it seems so. Sustainable sourcing, Certified organic by CCOF. Pajarito, Cruz De Malta, and Canarias). 2,178 were here. You’re protecting the environment by supporting a zero-waste, environmentally-friendly company. “Our goal is to create a legacy business in so many senses of the word—which for our industry is a new paradigm,” Karr said. Mate contains 24 vitamins and minerals, 15 amino acids and “abundant” antioxidants, according to Guayaki. Contains 120 mg naturally occurring caffeine p Guayaki Sustainable Rainforest Products. But a lot of things have converged in our favor.”, People buying mate are younger, seeking ‘healthy’ energy drinks. Required fields are marked *. It hits the sweet spot right in between too energized and too weak. Official Brand Overview. The last thing Guayaki does differently is they only harvest shade-grown yerba. Sign up to our free newsletter and get the latest news sent direct to your inbox. Guayaki has launched a new line of sparkling yerba mate beverages. But with Guayaki Traditional Yerba Mate in particular, their tests have shown a much lower PAH level compared to traditionally smoked brands because only some of their yerba is smoke-dried, while most of it is air-dried. Before trying Guayaki, I didn’t have high hopes for it. In the hyper-competitive beverage world, it’s hard to imagine a brand pioneering a new beverage category using a mission-driven business model aimed at restoring the rainforest would still be around 20 years later, let alone growing at an average rate of 45%. I started Yerba Mate Lab back in January 2017 - a month after I had my first sip of yerba mate. Ie: health – friendly energy drinks available sparkling and in a can. Because if you read my last post, you’ll know that I tend to stay away from these types of yerba mate brands that aren’t native to South America. Learn about Guayaki , including insurance benefits, retirement benefits, and vacation policy. As well as a free go-to resource for tens of thousands of people around the world. … Now although this yerba won’t have you jumping off the walls in minutes, it will get you in the groove of things to start your day. And this could be because of how it’s grown and processed…. Lasts a short to average amount of time. Rainforest mate—whose leaves and stems are harvested from South American shrubs—has been drunk for centuries out of large gourds for its communal and health benefits. But leans a bit more towards the grassy, herbaceous side. Filed Under: Argentina, Yerba Mate Reviews. As lackluster as Guayaki may be in flavor, it makes up for in effect. } Reach deep into yerba mate culture and you’ll discover people have long gathered to imbibe mate to awaken the mind, perform extraordinary feats and to exchange confidences. It is classified as operating in the Grocery Wholesalers industry. Health & Wellness, I hope you found this site useful and thank you for reading! By leveraging its business model, Guayaki aims to restore 200,000 acres of Atlantic Rainforest and create 1,000 living wage jobs by 2020. var vOut=""; I can’t tell you exactly why I stay away from these brands, but my instinct always tells me to. vOut += aTags[i].trim().replace(reg, '-').substring(0,40); You’re saving the destruction of rain-forests. Glowing. USDA organic. P.S. It’s a win-win for everyone and everything. Guayaki provides a well-balanced effect of energy, focus, euphoria, and relaxation, making it great for any occasion. Tel: 888-482-9254. It’s light to medium in body. Besides, who knows what I could’ve missed out on if I continued to look past it? This site is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. The first being, it’s USDA-certified organic and non-GMO. Fair Trade certified by IMO. Before I get into all the details about Guayaki itself (since they’re more than just a company that sells yerba), let me get into the heart of this review first – the taste. Wanting to build our business in a certain, fairly progressive way, we were on the bleeding edge for a long time. If you enjoyed this Guayaki yerba mate review, you might also want to check out our store for exclusive gourds, bombillas, and more. It now has eight canned varieties—including mint, berry, orange, lemon, sparkling classic and sparkling grapefruit ginger—which are catching up in sales to its longtime glass bottles. Frequently Asked Questions. That’s too simplistic of a definition. Sparkling Growth: 6 Questions with David Karr of Guayaki Posted: Aug 15, 2012 at 2:27 PM (Last Updated: Sep 09, 2015 at 9:11 PM ) Since then, I knew I had to spread the word. And this can be because most people, especially in North America who has never tried mate before, aren’t accustomed to its inherent strength. Guayaki yerba mate consists mostly of leaves and stems, very little dust content. Do you have a suggested water temperature for Guayaki? Related tags: Pioneering a market has resulted in many other firsts for Guayaki beyond blazing new product format trails, Karr said.
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