Terms of Service apply. Print is still not dead and is showing no signs of fulfilling that grim prediction anytime soon, but publishers still need to keep innovating to stay ahead. Loyalty is what matters and finding ways to build habits in the lives of your consumers is the only path forward. Stories are short, visual content (images or video), in vertical format, that in most cases is ephemeral and only available for 24 hours. Join our community of authors who get free tips, tools and industry news once a month. There are now, on iTunes, a 27% growth from 2018. Our own empowerment is something authors have been slow to grasp. Machine learning and AI when you ask it to play you the news. Having a range of revenue sources can potentially offset any negative developments in your main revenue source. 1. In the future, the length and the topics will become even more personalized. As we learned from our author survey this year, successful authors tend to have large backlists. And this year they plan to take advantage of that to reach their existing and new audiences just where they are. Political divisiveness, misinformation and fake news are still eroding that confidence. Get access to recent reports and trends from the publishing industry. The Economist now has. We also expect that indies will continue to innovate when it comes to collaboration. Google AMP has its own stories format to support search. In 2020, we expect to see more authors collaborate on series and universes to speed up the process of building their backlists. Some are concerned about whether they’ll find their target audience there. In addition, we need to continue building a new class of must-have content for members in the form of original research, guides, pitch decks.”. This year we’ve interviewed industry leaders, talked to our author customers and friends, and conducted our own research. Thank-you. While the world eagerly awaits the arrival of the COVID-19 vaccine, there are several questions that remain! Putting the user in the center means creating the content the user would search for. Travel Radar’s Luke Willmoth: We’re Building Engagement For Our Mobile User Majority. Over the past two decades we have seen dramatic changes in publishing. Email your subscribers on a regular schedule. According to the Reuters Institute Digital News Report 2019, search engines are now the third most important traffic source to news sites after direct access and social media. Even Twitter has developed their own version of stories, called Fleets. All of the key trends that digital publishers reflected on their survey responses this year have a common theme, which is a renewed focus on the user. Readers who give you their email addresses are also opting in. What replaced them? 20% of people in the US accessed their news through search engines. #2 SEO again becomes a key driver of traffic growth. Oversaturating readers or marketing to the wrong audience can damage an email list. Michael Anderle sees indies aggressively pooling resources in 2020, saying that “many teams will pool resources to get a minimum of one million emails in their email co-op group.”, Of course, authors will need to be strategic to see success here. Once you have a mailing list, make sure to nurture it. 2020 will be focused on understanding the behaviors of the most loyal audiences and using those insights to build more of them. If you don’t have a mailing list, you should start one. Terms of Use, Copyright Policy and Privacy Policy. It was neither a good nor bad year. The subscription model will continue to be relevant. observed a similar trend on Amazon, “Organic visibility is being reduced on Amazon, with authors – including me – reporting big dips in income when also-boughts disappeared from book detail pages. We’re here to help industry members grow their audiences and forge successful media models together as peers. What evidence is behind the new ebook price collusion lawsuit? A few among those are from respected media brands like The Economist. For Brian Morrissey, Editor-in-chief at Digiday, “In 2020, we’ll continue to focus on growing our subscription business. Written Word Media (WMD) recently published a must-read article with the top publishing industry trends for the new year, written by Clayton Noblit. Whatever we decide is the right path for our books, we have TOTAL control as self-published authors. Logically, this makes sense, and some major titles (Harry Potter series) are already available within Kindle Unlimited. 2020 will be about building loyalty. Please keep us informed and Thanks so much for all you do. It’s worth remembering that 15 years ago, when iTunes first added a podcast section, there were just, Top media companies, celebrities and brands are all developing podcasts and driving the podcast advertising market to reach 1 billion dollars in size in 2021, according to, the acquisition of podcast networks like Gimlet and Anchor by Spotify. Our 10 publishing trends to watch for in 2020. About a third of Americans listen to podcasts at least once a month, growing from 26% last year. Because almost all young people use a digital device every day, moving to eBooks will be a much more seamless transition than the one made by older readers who grew up reading print. If you have multiple books or series, experiment with making some of your books wide and enrolling some of them in KDP Select. Others are conscious that developing a new channel takes time. There are some tremendous people who regularly expose and spread the word about bad actors. According to reports from NPD Bookscan, after six years of growth, the print market for traditional publishers has started to decline. Mark Lefebvre and Michael Anderle both think indies can and will start to earn more from libraries, and also agree that more authors will start to take advantage of licensing opportunities from video games to avenues yet unknown. 2020 Book Publishing Trends, Opportunities, and Challenges. In that period of time, it has gone from that to seven per cent,” one publisher told them in early 2019. Trends, tastes, consumers, and technology all change our relationship with words and stories. Appreciate your information. This is critical to our future as a sustainable media company. With self-publishing continuing to grow, more shady characters will be attracted to the money in the market. Your email list is a marketing channel that you actually own. An author’s email list is also a valuable way to attract partner authors. As self-publishing grows and organic reach declines, we expect to see the same in publishing. State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology. Podcasts, webinars, newsletters, video, Instagram TV, Snapchat, are just a few of the new channels media companies are now becoming mainstream. Changing publishing norms and expectations have given rise to a new wave of publishing technologies and standards that we’ll be riding into 2020 and beyond. Once you have a mailing list, make sure to nurture it. I may be represented by an agency, but I have self-published 5 books, and have 7 more on my backlist. If you’re involved in the media industry, these are the trends you’ll want to keep in mind. It was lauded for its innovative approach, but. But to be effective, there are two things to consider. While print sales are roughly flat, the ebook market for traditional publishers has declined every year since 2014; the market has remained stable in part because of the growth of digital audiobo… There is the recognition that the way to win younger audiences is not through one but through multiple properties. Nine Networks takeover of Fairfax Media, McClatchy’s acquisition of Meredith and the like demonstrates fears of cannibalizing audiences through acquisition is meaningless. A strategy that focuses on high-quality content that actually serves their audience’s needs will be key to overcome that issue. Your timing is incredible, we were just discussing several of your topics at our Sunday meeting. Don’t buy lists or email people who have not opted into your list. Required fields are marked *. And before using a new service, vet them with other authors. by Active Blogs. The Economist now has 4.6 million followers on Instagram, where they publish daily using the story format. Companies that invested time developing Vine profiles may be conscious of the risks involved. . Look no further than our i ndustry-standard ad revenue index to see just how up-and-down and unpredictable the year has been for publishers and advertisers alike. Remember to play by the rules. Read. Another big impact in SEO is the changes in Google News SEO, which is favoring original reporting with high topical relevance and authority with higher positions and SERP features in Google search. Once you have a reader’s email, you have a direct, inexpensive line to them. In 2020, we expect to see more cooperative marketing as competition grows and indie authors find creative ways to gain an edge. There is a big emphasis on targeting specific queries, understanding the intent behind those queries, and building content from the ground up to be the best result in the SERP. In that period of time, it has gone from that to seven per cent,” one publisher told them in early 2019. Lefebvre sums this point up well, “Collaboration is becoming more popular than ever before in the history of publishing.”. It’s now available for the community to engage with and discuss. The Top 7 Publishing Trends of 2020 and Beyond. The playlist lasts about one hour and a half, and selects news items based on your past reading behavior and locations you care about. State of Digital Publishing - Copyright 2019, , “Eighteen months ago, Facebook sent somewhere between 35 and 45 per cent of many of our sites’ total visitation. David is constantly talking about scams… when he has a new book coming out. “Advertising is no longer going to be something that you could do, or even should do – it’s going to become something that you must do, at least if you want to pursue writing as a viable full-time career,” says Mark Dawson. Authors will need to learn how to use paid advertising if they are serious about making writing a career. Digital media publishers have more channels than ever at their reach. for some more information. To achieve that you need user research to better understand not just what your audience wants, but also how, where and when they want to access that content. About, a third of Americans listen to podcasts at least once a month, , growing from 26% last year. I have had a few author friends meet with some success using these platforms. We provide the resources, perspectives, collaboration, and news you need – so you get time back to work on what really matters. While 2020 proved to be a difficult year for many in the media business, the last several months have seen a string of wins for B2B publishers. Start learning about how audiobooks are made and sold. If you are a die-hard Amazon exclusive author, be prepared to spend more to market your KU books. Don’t assume that your work is done once your book is published. We saw incredible library sales growth for authors in 2019, especially in the Cost Per Checkout model,” adds Will Dage of Findaway Voices, Indie authors have long experimented with audio, and we see more indies getting into audio in 2020. But in January 2020 Google announced it will stop supporting third party cookies over the next two years. Mark Lefebvre of, notes that access to audio is getting less difficult for authors: “Indie authors have more options than just being exclusive to Audible via ACX by using services like Findaway Voices.”, With better access to audiobook creation and distribution, we expect to see more audiobooks in the marketplace in 2020. Online advertising without third-party cookies will most likely. 2020 will mark the end of a transformative decade for the publishing world, but the pace of change isn’t likely to slow down anytime soon. Definitely agree with the rise of audiobooks. It started by simply publishing the same content available in print. This growth has even been punctuated by acquisitions such as Industry Dive growing its coverage … originally developed by Snapchat that has become an industry-standard and it’s been adopted by most social networks. Audio interfaces continue to develop and expand their presence across new audience touchpoints. Readers who give you their email addresses are also opting in. “The book is just one of the formats or things that can be generated from the idea or concept,” said Lefebvre. Control what you can. Most companies are exploring subscriptions and membership options as an alternative or to complement advertising revenue. Getting readers going on a series is a proven way to make some serious cash, and no one has as many series as the big five. Expect audience growth through acquisitions. #6 Stories content format is becoming widely adopted. In 2020, more indie authors will experiment with other ways to make money and try new models for, aptly noted, “I expect more writers to charge for content that’s been free in the past, although not every writer will be successful at it. Discovery will not happen organically. According to our survey, media companies are exploring new revenue channels this year. The bigger your list, the more authors will want to partner with you to get in front of your audience. Unfortunately, this trend will continue in 2020. Thank You! While the global book publishing industry is worth about $103 billion, it has continued to experience 0 percent annual growth five years running. Stories are short, visual content (images or video), in vertical format, that in most cases is ephemeral and only available for 24 hours. ­ Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. As specified by a joint study from the Reuters Institute and the University of Oxford, subscriptions will stay the primary monetization model for more than 50% of digital publishers. Marketing audiobooks remains a challenge for authors but effective marketing will become more important as the space gets more crowded. Other companies are going beyond that, and are building out eCommerce portals or creating digital courses. It’s a massive hit with teens. Just self released a self help workbook and have a children’s book coming out soon and we are desperately trying to learn what to do, and not do. As the big players, like Amazon, Google, and Facebook rely more and more on advertising money, they lose incentive to provide a broad reach for free. Don’t get too distracted by shiny objects. Jan 15, 2020 | Marketing. If that revenue source declines, that can put the business in a delicate position. Here are our top ten publishing trends for 2020. It seems like almost everyone you meet is talking about audio these days. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Every year at Written Word Media, we write about the major publishing industry trends as we see them. stated, “focus less on how to snatch attention and more on how to deserve attention”. Thanks for a wonderful and comprehensive list. But that’s only the first step. There is the recognition that the way to win younger audiences is not through one but through multiple properties. Your email address will not be published. Publishing Trends in 2020; Advantage Blog News >> Publishing Trends in 2020. This topic clustering strategy is becoming mainstream in 2020. Nathan Chan, CEO and Publisher at Foundr. Fifty-five percent of listeners were below the age of 45. What are the inside trends in the eBook publishing industry that will make a difference in 2020? Online advertising without third-party cookies will most likely revert to contextual advertising, where ads are related to the content you’re seeing and not your online behavior elsewhere. Scammers are tricky, but the author community can be an effective weapon for weeding out bad actors. . Where are the biggest scholarly publishing advances occurring? Just keep reading to learn how to ensure you are on top of next year’s publishing trends. Research Patreon to determine if it could be right for you. We saw incredible library sales growth for authors in 2019, especially in the Cost Per Checkout model,” adds Will Dage of, Indie authors have long experimented with audio, and we see more indies getting into audio in 2020. Outlets pushing content out there trends in 2020 is the right path for our Mobile user Majority Snapchat has. Key thing to note is that audio will continue to innovate when it comes collaboration. 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