“The automotive industry is facing challenges they’ve never seen before,” said Melanie Hamilton, Head of Enterprise Sales for Effectv. “We created the Virtual Automotive Showroom as a way to help Tier 1 automotive brands during this difficult time. Comcast’s Effectv is “Mapping to Business Outcomes” for Local Advertisers Sharing daily updates of set-top data with local advertisers on TV consumption has helped them map to “business outcomes” says Melanie Hamilton, Head of Enterprise Sales at Effectv, formerly known as Comcast Spotlight, its local cable advertising unit. Effectv (then known as Comcast Spotlight) also recently hired ex-Google exec Melanie Hamilton to lead its national sales team. Reisbeck earned a bachelor of science in human development and family studies from Colorado State University, where she graduated magna cum laude and was part of the Phi Beta Kappa Honor Society. Sean Cunningham, President & CEO, VAB, Melanie Hamilton, VP, Enterprise Sales, Effectv, and Carlos Santiago, President, SSG & Co-Founder, AIMM (part of ANA) had a conversation on the ways in which diversity and inclusion impact business outcomes for brands. Newswire > Audience-Based Targeting Provides More Flexibility to Reach Sports Fans: Effectv’s Melanie Hamilton “The automotive industry is facing challenges they’ve never seen before,” said Melanie Hamilton, head of enterprise sales for Effectv. Download The VAB’s report, Do The Right Thing, here. On Thursday, 9/10, at 2pm ET, Effectv's Melanie Hamilton will join the VAB's Sean Cunningham and Santiago Solutions Group's Carlos Santiago for a … “The automotive industry is facing challenges they’ve never seen before,” said Melanie Hamilton, Head of Enterprise Sales for Effectv. "We created the … "The automotive industry is facing challenges they’ve never seen before," said Melanie Hamilton, Head of Enterprise Sales for Effectv. At Comcast Technology Solutions' # CTSConnectsSummit on Thursday, Nov. 12, Effectv's Melanie Hamilton will join Comcast Advertising's Larry Allen and FreeWheel, A Comcast Company's Diane Yu and Mark McKee as they discuss topics related to "An Evolutionary New Decade for Advertising Technology." “The automotive industry is facing challenges they’ve never seen before,” said Melanie Hamilton, Head of Enterprise Sales for Effectv. “We created the Virtual Automotive Showroom as a way to help Tier 1 automotive brands during this difficult time. "We created the Virtual Automotive Showroom as a way to help Tier 1 automotive brands during this difficult time. The showrooms will be available free until July 4 to top-tier brands. "The automotive industry is facing challenges they’ve never seen before," said Melanie Hamilton, Head of Enterprise Sales for Effectv. Want to learn more? At that point, Effectv will offer automakers a paid version of the showrooms with more features. Audience-Based Targeting Provides More Flexibility to Reach Sports Fans: Effectv’s Melanie.. News video on One News Page on Wednesday, 3 February 2021
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