Richard Montañez, best known as the man who invented Flamin’ Hot Cheetos, is Vice President of Multicultural Sales & Community Promotions across PepsiCo’s North American divisions. Back in the 1970s, Richard Montaez was working as … This is the story of how a Mexican created one of America’s beloved snack. The high fat, salt, and calorie content in Flamin' Hot Cheetos sparked serious debates in 2012 about whether the snack belonged in schools, as many kids would ignore serving suggestions and eat … Flamin' Hot Cheetos Were Invented by a Janitor ... That’s the story behind the guy who created Flamin’ Hot Cheetos. The spicy snacks, first released in 1991, have earned an enduring following. Elote, the Mexican corn treat that inspired Flamin’ Hot Cheetos (via Vallarta Supermarkets) Introduced to the world in 1948, Cheetos — crunchy corn-based nuggets coated in cheese-flavored powder — were a flagship product of Frito-Lay. He is known for inventing Flamin' Hot Cheetos.. Montañez was raised in a California migrant labor camp as one of ten siblings. The tale of how Flamin' Hot Cheetos was invented is one of those stories. Ankith Harathi shared how the beloved spicy snack came about in a viral Twitter thread, and it's a must-read. Montañez is known for his visionary leadership and ability to develop new products and systems. His family didn’t have a lot of money, and he struggled with basic reading and writing. Who Invented Flaming Hot Cheetos? Eva Longoria is making it into a movie. His name is Richard Montañez. How a high school dropout janitor created a junk food icon. The son of a Mexican immigrant, Richard rose from humble beginnings, working as a janitor at Frito Lay when he developed the idea for Flamin’ Hot Cheetos, inspired by the flavors of … Who invented Flamin’ Hot Cheetos? And while they were popular among California’s growing base of Latino consumers, the company had yet to consider re-tailoring the … Richard Montañez is an author and businessman. By: Max Falkowitz. Otherwise, Flamin’ Hot Cheetos are packed full of ubiquitous snack ingredients like monosodium glutamate, sodium diacetate, vegetable oil, garlic powder, whey protein concentrate, salt, and sugar. According to Newsweek, Montanez “invented the Flamin’ Hot Cheeto after a broken machine on the Cheetos assembly line spit out a batch of plain Cheetos, without the cheese powder dust. According to an article on CNBC, he was the son of a Mexican immigrant and was raised on a migrant labor camp. It’s hard to imagine Frito-Lay’s cheesy snack line without the brand’s lip-burning Flamin’ Hot Cheetos right in front. The story behind the Flamin' Hot Cheetos creator is great. The original crunchy Cheetos, invented in 1948, are still being sold today, nearly 70 years later. 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