Medical affairs is increasingly seen to be playing a central role in coordinating internal company stakeholders (including commercial, market access, regulatory, clinical development and drug safety With this in mind, McKinsey has been working closely with industry executives to create a bold vision for the medical-affairs function in 2025: one that embraces these profound changes and consequently seeks to drive positive impact for patients, caregivers, and healthcare professionals by enhancing medical affairs’ strategic focus and optimizing the impact of its activities. An experienced medical affairs team can link scientific and clinical results to patient outcomes, adding value at every stage of a drug’s development. Medical Affairs Value Propositions: Uniquely Positioned Bridge Between R&D and Commercial Shape the Market Brand Lifecycle R & D I II a II b III Filing Approval Commercialization Phase III b Phase IV • New Indications • Special Population Medical Research Medical Research Medical Education Medical Education Health Medical Affairs organizations emerged over the past half century in response to federal regulations mandating the separation of Medical and Commercial activities within drug companies. External changes in the biotech and pharmaceutical industries shifted many functional roles from Marketing to Medical Affairs and thereby heightened the visibility of Medical Affairs groups. Here’s what we found: While statistics can be found to support almost any side of a debate, we feel the data around these 5 trends reflects predictable challenges and opportunities in the delivery of medical information through 2020. Medical affairs, especially the field based team members, already rely more and more on remote interactions with HCPs and key opinion leaders. Product development was under clinical, while marketing and product lifecycle management was owned by commercial. This expanded role has also ushered in enhanced pressure to deliver on performance. They recognized the need to use data visualization and advanced analytics to provide insight in new ways, for new audiences. To do this you will need to be able to leverage technology, tools and analytics and proactively capture, provide, manage and analyse data. The transformation seen in medical education in recent years is an example of the change in mind-set and approach that is required in other areas of Medical Affairs. Oct 30, 2018 | Robert Groebel . Contact us today. We looked at these measures to help us understand the evolving landscape for Medical Affairs. Two primary trends are disrupting how scientific data and drug information are used and highlighting how the Medical Affairs workforce can be more valuable to healthcare delivery teams, from supporting administrators making policy decisions in boardrooms to supporting care teams making treatment decisions at the bedside. At the heart of the pharma model has always been the clinical and commercial functions. Medical Affairs stands to be one of the most strategically important. So, how do best-in-class companies structure, resource and empower their medical … As physicians need more just-in-time, personalized information, this trend will increase, and medical affairs are well positioned to take on the challenge. As the pharma industry grew, so did the perception that commercial exerted a disproportionate influence over the development process, scientific … It comprises lists of linked data records, called blocks Highly Secure This highly secure technology will improve the integrity of medical data Blockchain is a new way of thinking about data storage 8. Instant Insights offers you a digest of vital knowledge and practical steps you can consider now. and valued functions in a pharmaceutical company, as the nexus of cutting-edge medical, scientific and patient-centred insights that drive . For an illustrative look at the trends, check out the infographic: Phone: +1.866.327.6234 While weather may be unpredictable, and consecutive days at -20 Celsius make us question global warming, there are a few measures that are more predictable in reflecting change. Managing the Information Flow into the Organization Advantages of this innovation include: added value for the customers; enhanced engagement and quality of interactions; the provision of relevant scientific information to target audiences; process efficiencies; increased agility; deeper analytics; and the rapid response to critical incidents. All rights reserved. He previously worked for Eli Lilly & Company for 17 years in different roles and different therapeutic areas. Medical affairs Driving influence across the health care ecosystem Instant Insights Solving your most pressing business challenges starts with knowing the landscape. What will emerge?”. These include: being proactive and strategic in your role; to be a systems thinker and solution provider who can see the future and work collaboratively … In winter we like to measure everything – snow, temperature, days until spring. © Healthcare Professionals Group. Fax: +1.215.347.6010. From building robust physician/KOL and payer relationships to strengthening a company’s scientific reputation and preparing the market for launch, these departments pay a critical role in driving product uptake. In the response to COVID some of the technology enablers include: chatbots (for screening patients for COVID and for clinical trial enrolment identification); virtual care visits; virtual tools to assist medical rounds (ie virtual rounding); AI being used to deeply understand the pathology of COVID and the variability in immune responses; AI is also being used in drug development for new COVID treatments. The trends are directly related to the fact that Life Sciences companies have recognized the value of what their Medical Affairs colleagues bring to the overall business. Contributors include BMS, Pfizer, MSD and Pivot MSL. Conclusion. The patient journey provides valuable insights from origination, diagnosis, treatment, and monitoring to inform engagement and future research. The main points discussed included: There’s been an acceleration of digital transformation with COVID and “Now is the time to seize the moment; Covid has forced us to adapt and adopt”. strategy and innovation throughout the entire product life cycle. Learn best practices for using insights to inform engagement strategies, different commercial models, and future research. Trends in Medical Affairs. Lena Marinova Radoslav Georgiev Nikolay Evgeniev Hristo Metev Case Report-Trends in Medicine (TiM) August 11, 2020. It was concluded that there will be an appetite for new treatment regimens and new therapies; there will be an increase in data-drivencare; an increase in virtual congresses; and an increasing consumption of online services. What will fade? The Medical Affairs function at large and small biotechnology companies alike has undergone a transformation. New and exciting oppotunities for Medical Affairs are discussed, along with whether MSLs really are the true heroes of pharma. Year after year, the medical affairs department’s responsibilities and scope of services continue to increase. These include: being proactive and strategic in your role; to be a systems thinker and solution provider who can see the future and work collaboratively at the business unit level to drive business results. However, the ability to execute the basic tasks well remains a prerequisite for internal . ​Emerging digital trends in Medical Affairs, and how disruption as a result of COVID can be turned into opportunities and differentiating strategies was the topic of a recent MAPS webinar. Trends in Medical Affairs Dec 1, 2016 We explore why MSLs need to get in touch with their emotions to engage with impact and we delve into the changing face of medical affairs as it's set to become a fully-fledged strategic partner… Bart’s Corner: The ISMP Report on Drug Safety Reporting – Part 2, Bart’s Corner: MHRA Good PV Practices Updates – Inspections, Clinical Trials & REMS in the Time of Corona: FDA & MHRA Advice and Guidance. In today’s environment, Medical Affairs is highly sought after to act as strategic partners during the numerous stages of drug development. Case Report-Trends in Medicine (TiM) August 10, 2020. Technology is being used to build efficiencies in supply chain management; for coordinating social policies; to drive insights from the clinical experiences and collaborating using dashboards and decision support tools. The Strategic e-Medical Affairs Course by Ben Harbour Learn to design a digital innovation strategy for Medical Affairs – Grasp the full power and trends of the whole spectrum of digital tactics that affect physicians and patients – Learn how to optimise the mix of tactics and to measure their business impact. Let us show you why. Staying Up to Date is Vital. In addition, mirroring the overall trend in medical affairs, medical education is expanding to include activities designed for other key healthcare stakeholders beyond physicians, such as patients and payers. In addition, mirroring the overall trend in Medical Affairs, medical education is expanding to include activities designed for other key healthcare stakeholders beyond physicians, such as patients and payers. They are a vital part of evidence-based data activities, clinical trial enrollment work, KOL engagement, and … Regulatory Affairs Trends in 2020 #1: The Evolution of Medical Device Regulation The European Union is in the process rewriting all its medical device regulations (MDRs), which will significantly impact the work of regulatory professionals. Medical Affairs Trend 9 BLOCKCHAIN 7. Further discussion on technology highlighted that technology has been able to help us to cope and better address the experiences and the ways we can overcome COVID. Trends in Medical Affairs – Insights from the Patient Journey. Current trends display an upsurge in subcontracting vital functional accomplishments predominantly in medical affairs including medical material, field-based medical teams and medical publications. This offers medical affairs … Linked Data Records Blockchain is a secure, interconnected, distributed computing system. The question was posed: ”As the post-pandemic world begins to settle – What will stay? the changing landscape based on rising healthcare costs, increased stakeholder demand/expectations, technology enabled access to (unfortunately Thank you to the speakers: Shaji Kalathil; Joseph Eid; David Rhew and Paul Shawah. Traditionally, Medical Affairs has played a supporting role in the preparation for launch, largely focussed on ensuring regulatory compliance; responding to healthcare professionals’ enquiries, especially those that fall outside a product’s label; and collaborating with investigators on post-launch clinical trials. Together, we can enhance the lives of patients all over Australia and secure the future of our healthcare. As the demand and landscape evolves, Medical Affairs will be the trusted partner organization to guide healthcare professionals and consumers seeking to make informed science-based decisions regarding their health concerns. The company saw the need for Medical Affairs leaders and medical science liaisons (MSLs) to have access to real-time information in order to provide insights and data to their colleagues whether in commercial or R&D, at their moment of need. Does Rapid FDA Approval Produce Drug Safety Issues. Because Medical Affairs executives engage with multiple stakeholders, they can feed invaluable insights into critical decisions that impact on a brand’s commercial success. This site uses cookies so that we can provide you with better user experiences, analyze the traffic to our website, and assist with our marketing efforts. This field is for validation purposes and should be left unchanged. COVID 19: Clinical characteristics in cancer patients and chest X-ray findings . Driving value The transformation seen in medical education in recent years is an example of the change in mindset and approach that is required in other areas of medical affairs. Nov 1, 2017. Medical Affairs sits within commercial organisations and is concerned with post-approval activities. Outsourcing medical affairs provides corporations cost-effective and flexible solution to address the budding issues and demands faced by the business. Many companies also chose to focus R&D resources on developing new products and moved post-launch activities, such as finding new indications for existing drugs, into the Medical Affairs function. With pressure from regulatory authorities to have a department separate from commercial activities, Medical Affairs grew as a sector. Medical Affairs roles are there to provide scientific and clinical support for commercial products. How Medical Affairs insights contribute to a brand’s commercial success By Chris Toller, expert-trainer of the Medical Affairs for Modern Pharma course . The Experience Matters. We provide comprehensive recruitment services across all areas of healthcare, Australia-wide. Are we moving from a situation where Medical is supporting the rest of company; into one where the company is supporting the myriad responsibilites of Medical? Discussion then continued on “The key attributes that are needed for success in Medical Affairs in coming years”. Discussion then continued on “The key attributes that are needed for success in Medical Affairs in coming years”. Medical affairs: past and future. SydneyLevel 3, 75 Elizabeth StSydney NSW 2000Telephone: +61288778777, MelbourneLevel 5, 410 Collins StMelbourne VIC 3000Telephone: +61399387100. As Senior Vice President, Head of Worldwide Medical Affairs, GlaxoSmithKline, Danie is accountable for medical affairs and governance across the Europe, Emerging Markets & Australasia, China, US and Japan regions and is based at GSK House in the UK. Factors affecting satisfaction with emergency medical services among elderly Koreans . 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